There are two vehicles for having your companys information show up in a newspaper or magazine pay to advertise or let the press do it for you. The latter occurs as a direct result of public relatio

Your reputation, strengthened or negated by word-of-mouth, is one of the most difficult things to build and one of the easiest to destroy. You must be committed to developing and protecting your goo

Sales promotions are designed to have an immediate impact on sales for a predetermined (and limited) period of time. They are used to increase customer demand by stimulating the marketplace, (exampl